How can there be more than one "best of breed" solution in a category of products or service?

Because there are often several factors associated with making a decision to purchase a product, each of these factors could make one product or product range stand higher than their competitors.

An example would be the factor of price. In an ideal world, price would not be a factor, and everyone would be able to afford the very best of protection. However, in the real world, cost is often a big factor in the corporate and individual purchasing decision.

We recognize that not every purchaser has the same purchasing budget, so it is within reason to have a best of price range qualifier applied to the products we carry. Sometimes the best priced product isn't worth purchasing, and in those circumstances, it would not make our product list - in other classes of products, there will be a low-cost alternative to what we would consider the "ultimate" protection system.

Related Topics:
What does "best of breed" mean?
Can you sell me any of the products or services?